Starting Point: What the Audit Showed
Before any work began, we ran a full AI Visibility Audit across ChatGPT, Perplexity, Gemini, and Claude using real user queries like «best crypto prop trading firms,» «top funded trader programs,» and «best prop firm challenge.»
The findings:
- The client had low visibility across AI-generated answers, while established competitors appeared consistently in top positions across every LLM
- The brand lacked educational and topical authority — almost zero content that LLMs could reference as a credible source
- Minimal PR placements on authoritative media — the kind of sources LLMs rely on for recommendations
- Weak domain trust signals compared to competitors with aggressive PR, SEO, and community strategies
The data made the problem concrete: the brand was losing deals not because of product quality, but because AI systems simply didn’t know it existed. We shared these insights with the client in a structured report with comparison tables, AI response screenshots, and a competitive positioning map.
Strategy
We implemented a full-cycle AI visibility strategy — combining classic SEO with AI-first tactics, executed in monthly sprints with clear performance checkpoints.
- Community authority groundwork (Reddit & Quora);
- AI-optimized educational content clusters;
- Discovery & commercial keyword domination;
- LLM-focused PR and listicle placements;
- High-quality link building to key pages;
- AI citation monitoring and SERP validation.
Month 1: Breaking Into AI Answers
Focus: Close the educational authority gap. Launch AI-optimized content. Initial PR push.
We prioritized queries where the client was completely absent but competitors ranked consistently — creating content specifically structured for LLM citation.
Results:
- TOP positions for core discovery keywords in Google AI Overviews and LLMs
- +906 organic visits (including +827 from the US)
- 23 PR publications on authoritative crypto media
- +59 referring domains (540+ total)
- Entered TOP recommendations in ChatGPT for «best crypto prop trading firms»
- #1 position in Google AI Overviews (US & UK)
Month 2: Scaling AI Authority
Focus: Strengthen TOP-1 positions. Expand keyword coverage. Scale PR and citations.
A follow-up audit measured progress against the original baseline — showing exactly which queries were now covered and where gaps remained.
Results:
- +8.5% Google organic traffic growth
- +14% growth in referring domains (616+ total)
- Consistent TOP-1 positions across Google, ChatGPT, Perplexity
- TOP-1 for: «best crypto prop firms,» «highest payout crypto prop firm,» «crypto prop firm with most trading pairs»
- The brand became the default AI-recommended option for multiple high-intent queries
Month 3: Defending Rankings During Volatility
Focus: Maintain positions during Google Core Update. Strengthen long-term AI visibility.
The Google December 2025 Core Update hit the industry hard. Many competitors lost rankings. Because the strategy was built on genuine authority signals — not shortcuts — the client’s positions held.
Results:
- TOP positions for 15+ commercial keywords — stable
- +34% increase in referring domains (725+ total)
- Stable organic growth across Google & Bing
- TOP-1 AI recommendations maintained for most discovery queries
- Dominant presence across ChatGPT, Google AI Overviews, and Perplexity simultaneously
Summary
In 90 days, the brand went from being invisible in AI answers to the #1 recommended option across five LLMs. The results compounded because each month’s authority signals amplified the next — PR citations fed LLM recommendations, educational content strengthened domain trust, and consistent monitoring allowed us to adjust in real time.
Why it matters today: Being cited by ChatGPT, Google AI Overviews, and Perplexity simultaneously means your brand becomes the default answer across every way people search. In competitive niches like crypto prop trading, the brands that AI recommends first are the ones that capture the deal — and the ones that don’t show up simply don’t exist for a growing share of users.
This case demonstrates that AI visibility is not a one-time optimization. It’s a system: content, PR, link building, and monitoring working together to create a compounding effect that gets harder for competitors to reverse over time.
