LLM VisibilityRedditReputation Building

Reddit Reputation Building for a Wallet — Google TOP + AI Citations

We built native Reddit presence for a wallet, earning organic traction in comparison threads and durable Google indexing.

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NDA

• Industry
  Crypto Wallet
• Challenge
  Weak community reputation
• Services
  LLM Reputation Management

LLM VisibilityRedditReputation Building

About Client

A crypto wallet product operating in a highly competitive market where users rely heavily on peer discussions to evaluate trust, security, and usability. The client required a reputation strategy that feels native to Reddit and scales organically over time.

Visibility Gap Analysis

The client operated in a market where purchase decisions are heavily influenced by peer discussions — Reddit threads, comparison posts, “which wallet should I use?” conversations. Traditional advertising barely works here: crypto users trust community opinions, not ads.

We ran an AI Visibility Audit and a community reputation analysis. The findings:

• The wallet was absent from most comparison threads on Reddit where users actively choose between wallets
• Competitors (Trust Wallet, MetaMask, Ledger, Phantom) dominated these discussions — both organically and in AI-generated answers that pull from Reddit
• The brand had no structured community presence — no consistent voice, no helpful contributions, no reputation footprint
• AI systems like ChatGPT were already pulling wallet recommendations from Reddit — but the client wasn’t part of those conversations
• Branded search queries (“[brand] reddit”, “[brand] reviews”) returned no meaningful results

The core insight: in crypto, AI recommendations and Google results for wallet queries are increasingly shaped by Reddit discussions. If you’re not in those threads, you don’t exist — neither for users browsing Reddit, nor for AI systems indexing it.

Strategy

We built a community-native reputation engine on Reddit — designed to create durable visibility that compounds over time, feeds into Google rankings, and strengthens LLM citation signals.

💡 Main idea: Paid ads stop the moment your budget does. Community threads are still out there converting readers into users months later.

• Community mapping: identified high-intent subreddits and thread formats (comparisons, “best wallet” threads, security discussions)
• Native presence model: neutral, practical, non-promotional tone — designed to pass Reddit’s “marketing smell” filter
• Discussion creation in formats that naturally attract long-term engagement (“Which wallet should I choose?”, alternatives lists, Q&A threads)
• Monitoring & iteration: tracked organic participation rate, upvote traction, thread longevity — reinforced what worked, dropped what didn’t

Execution

1. Community Mapping & Discussion Planning

We identified the subreddit categories and thread formats where wallet decisions actually happen: wallet comparisons, self-custody discussions, onboarding/UX topics, fees and practical usage threads. A topic map was built around decision-making moments — comparison, recommendation, problem-solving — with content angles designed to feel native and experience-based.

2. Native Presence Model

Every piece of content followed a trust-first framework: balanced comparisons with realistic pros/cons language, alignment with subreddit rules and moderation patterns, and a tone that sounds like genuine user experience rather than branded messaging. This approach reduces the chance of being flagged as promotion and increases the likelihood of organic replies and upvotes.

3. Discussion Creation & Sustained Engagement

We initiated conversations in formats that consistently perform well on Reddit and have long shelf lives — “Which wallet should I choose?” prompts, alternatives lists, and Q&A threads with experience-sharing follow-ups. These become searchable assets that keep attracting views, engagement, and indexing long after publication.

4. Monitoring & Iteration

We tracked organic participation rate, comment velocity, upvote traction, and emerging narratives. Threads growing organically were reinforced; lower-performing angles were replaced with formats that better fit each subreddit’s culture.

We built a Reddit presence that works on three levels at once: earns trust from real users today, creates Google-indexed assets that drive discovery tomorrow, and feeds the citation signals that shape how AI recommends wallets long-term.

Results

Google Indexing & Branded Search Visibility

Reddit threads created and supported during the project reached top positions in Google for branded queries like “[brand] reddit” and “[brand] wallet.”

LLM Visibility Momentum

The brand already exists within AI model knowledge. As Reddit discussions accumulate and get indexed, the client is positioned to appear more consistently in AI-generated answers for crypto wallet comparisons, self-custody recommendations, and “best wallet” shortlists.

Over 40% of product research queries now involve AI assistants. LLMs pull heavily from Reddit when forming recommendations. Most competitors haven’t addressed this channel — this is a first-mover advantage.

Organic Amplification

Around ~5% of participants were organic Reddit users joining and extending discussions independently. Real users started asking follow-up questions and discussing the wallet on their own. Natural, unprompted mentions increased over time.

Market Positioning

A crypto wallet with no community voice became a regular in Reddit’s most influential comparison threads — ranking in Google TOP, feeding AI recommendations, and earning organic mentions from real users.

The wallet began being compared alongside major market options — Trust Wallet, MetaMask, Ledger, Phantom — in organic decision-making threads. Being mentioned in the same breath as established players is positioning that typically takes years or massive ad spend to achieve.

Reddit as Top-Cited Source in AI Responses

Independent data from Ahrefs Brand Radar confirms the results: Reddit is the #1 cited source when AI systems generate answers about the client’s brand — accounting for 5 mentions (10.64% mention rate) across 8 URLs and 5 prompts. This is the highest organic traffic source (656 org. traffic) among all cited domains, outperforming YouTube, Telegram, Medium, and 55 other sources.

This validates the core mechanic of the project: by building a native Reddit presence, we didn’t just win Reddit — we won AI.

Summary

This case demonstrates that community-native reputation building creates a compounding visibility effect across three layers simultaneously: Reddit itself (where users make decisions), Google (which indexes these discussions as top results), and AI systems (which pull from Reddit to form recommendations).

The project also delivered something beyond visibility: a map of what the audience actually cares about — which features win arguments, what objections keep surfacing, and how the brand stacks against competitors in real conversations. That’s strategic intel no survey or focus group can replicate, and it directly informs product positioning, content strategy, and future LLM optimization efforts.

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GEOLLM VisibilityPR

How GEO Delivered 6.2M Monthly AI Reach for Exchange Platform

See how strategic PR and AI SEO helped a project dominate AI search: 688% ChatGPT traffic growth, 6.2M monthly AI audience, and 780+ citations — all without paid advertising in a restricted niche.

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NDA

Crypto Exchange (no-KYC, anonymous swaps)

• Industry
  Crypto Exchange
• Challenge
  Decline in organic visibility
• Timeline
  6 months
• Services
  LLM Visibility

Crypto ExchangeLLM Visibility

About Client

An anonymous crypto exchange offering instant swaps with no KYC, no limits, and high execution speed.

Due to long-term decline in organic visibility and the inability to scale paid crypto advertising, the platform experienced a significant drop in demand. The task was to rebuild discoverability, trust, and organic growth using search-first channels.

Visibility Gap Analysis

The client came to us with declining organic traffic and closed paid channels due to crypto advertising restrictions. They assumed they needed “better SEO.”

We ran their brand and key competitors (Changelly, SimpleSwap, ChangeNOW, Swapspace) through a full AI Visibility Audit across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

Findings:

• The client had minimal presence in AI-generated answers, while competitors dominated across platforms
• Core differentiators (no KYC, speed, large-volume swaps) were invisible — LLMs didn’t “know” what made the platform special
• Weak trust signals: almost no authoritative PR placements, thin editorial footprint
• Content architecture was misaligned: transactional pages existed, but no informational content that AI systems could reference

The key insight: the visibility problem wasn’t “bad SEO.” AI systems actively recommended competitors because those competitors had built the authority signals LLMs trust — PR mentions, structured content, consistent brand narrative. The client’s product was arguably better, but AI didn’t know that.

This is where the client’s “we need better SEO” became “we need AI Visibility.”

Execution

Content & Architecture

We restructured the content around intent-based keyword clusters — not just for Google rankings, but to create content LLMs would reference and cite. Programmatic pages for crypto pairs gave AI systems structured, factual data to pull from.

PR as a Citation Signal

Every PR placement was chosen for its likelihood of being indexed and cited by LLMs. This wasn’t about “getting press” — it was about building the citation network AI systems need to recommend a brand with confidence.

Monthly Re-Audits

Each month we re-ran the audit to track which queries the client now appeared in, how positioning had changed, and where competitors were still ahead. Strategy adjusted accordingly.

Results: Domination in Key Queries

Top Positions

Traffic & Metrics (June → April)

AI-Driven Traffic:

• ChatGPT referral traffic: +688%
• Perplexity referral traffic: +268%
• Bing organic traffic: +726%

Organic Performance:

• 23,800+ monthly organic visits (estimated)
• 757 keywords in TOP 1–3 positions
• 3,400+ live referring domains

AI Visibility:

• Top-2 AI visibility on Ahrefs among all crypto exchange competitors
• 780+ citations across ChatGPT, Perplexity, Gemini, Google AI Overviews
• Dominant presence for “best instant crypto exchange,” “best anonymous crypto exchange,” “best no-KYC crypto exchanges”

Summary

The core principle here is simple: we don’t start with tactics — we start with diagnosis. The audit showed that AI systems weren’t ignoring this brand out of randomness; specific, measurable gaps in authority, content, and PR were the cause. Once those gaps were mapped, every action had a clear purpose. The +688% ChatGPT traffic wasn’t one clever hack — it was the compound effect of fixing what the data told us was broken.

Ready to Scale with AI?

USA

Venezuela

Poland

Germany

Swiss

Italy

Turkey

Montenegro

Egypt

Panama

Thailand

Indonesia

China

Japan

Book Strategy Call Get Proposal